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Running an email A/B test in HubSpot

A/B testing, also known as split testing, is a brilliant way to work out which of two options is the most effective in terms of encouraging opens or clicks. While a few are predicting the death of email in favour of other channels such as social media, the reality is email is growing 7% each year. With A/B testing, you can dramatically strengthen your email marketing efforts for higher CTR and more conversions.

Here's how to successfully run an email A/B test in HubSpot.